Tag: marketing

• 19/09/2024

  How E-commerce and Gaming Industries seem to be converging

  E-commerce and gaming are converging through generative technologies that enhance user experiences. Both sectors leverage AI and community-driven content, resulting in personalized interactions and significant growth, especially during the COVID-19 pandemic. Learning from gaming can help e-commerce improve engagement, personalization, and community building, ultimately shaping the future of digital commerce.
• 19/09/2024

  Neuroscience in Brand Perception

  This article discusses the intersection of neuroscience and branding, highlighting how understanding brain functions can enhance brand perception and customer loyalty. It outlines historical context, theoretical frameworks, and current trends in neuromarketing. By leveraging neuroscientific insights, brands can optimize engagement and achieve competitive advantages while navigating ethical considerations.
• 17/09/2024

  Emotion and Engagement in Digital Art

  In today’s world, digital art has redefined aesthetic boundaries and reshaped audience interaction with artistic creations. Emotional engagement lies at the heart of impactful digital art experiences, fostering deeper connections and increased user retention. Through understanding the psychological underpinnings of emotional responses to art, designers and artists can create immersive and resonant digital art experiences.